•Project Management • Partnerships • Personal brand • B2C/B2B Sales • Funnels • Launches
Ekaterina - uméta
GROWTH & PRODUCT PRODUCER
CASES
AUTO FUNNEL AND SALES OF THE FLAGSHIP PRODUCT, TOTAL REVENUE — 15 600 DOLLARS
Result:
- 7 customers with a check for 180,000 rubles or 2200 dollars.
- Total revenue — 1,260,000 rubles or 15 600 dollars.
- Conversion from the warm audience — 10 percent, which is higher than the market average.
- Created an auto funnel — bot and mailings.
- Wrote a script and texts for a trip-fier — 3 lessons, rewritten according to my recommendations.
- Edited the website and designed messages for customers.
- Developed creatives.
- Came up with and wrote the bot, coordinated the technical specialist.
- Created a sales page in Notion → sold it on Zoom reviews.
- Wrote the structure of the training itself, based on introductory materials.
- Communicated with clients: scheduled calls, sold to them personally.
- Managed a closed Telegram channel: posts about lesson releases, additional information.
- Wrote mailing scripts.
- Together with a lawyer, drafted an offer and privacy policy.
- Connected payment systems - Prodamus, 7Pay, resolved issues directly with technical support.
INSTAGRAM CONTENT PRODUCTION
Result:
- Posts received over 20,000 views.
- Maximum reach — over 130,000.
- created a content plan for Instagram — personal and production.
- wrote storytelling, post scripts, and stories.
- gave assignments to the editor and SMM specialist and monitored the process.
- created posts and texts for all channels.
INSTAGRAM CONTENT PRODUCTION
Result:
- Posts received over 100,000 views.
- Maximum reach — over 500,000.
- Subscriber growth — over 2,000 targeted subscribers.
- created a content plan for Instagram.
- wrote scripts for reels/posts and stories
- gave assignments to the editor and monitored the process.
- worked with the client on brand partnerships—barter/commerce.
FUNNEL RESTART THROUGH PROFILE ANALYSIS, TOTAL REVENUE — 4700 DOLLARS
Result:
- First group — 6 clients.
- Average check — 64,550 rubles or 699 dollars.
- Total revenue — 387,300 rubles or 4700 dollars.
- redesigned the trip-fire: instead of lessons → profile analysis.
- rewrote the website — new offers and packaging.
- conducted profile analysis myself and signed clients up for the main product.
- communicated with clients.
- wrote the course structure and posted about the release of lessons on a closed channel.
- uploaded materials and monitored progress.
YOUTUBE FUNNEL: BIG VIDEO AND SHORTS → TO TRIPWIRE
Result:
- Channel from zero → 182 subscribers (2 weeks)
- Shorts consistently gained over 1,000 views, with a maximum of 3,100 at present.
- produced a 40-minute expert video: script, 70-slide presentation, editing control.
- set up the publication of Shorts: selected videos, rewrote the endings → led to a large video, then to an article/trip-fire.
- developed a channel strategy and controlled the process.
The screenshots show the results for the week.
TOP MANAGER IN EDTECH PROJECTS, REVENUE — MORE THAN 61 000 DOLLARS PER MONTH
Result:
- Became one of the top salespeople at the academy and university.
- Led in conversions from the hot and warm databases.
- Led in turnover, with a maximum turnover of over 5 000 000 rubles or 61 000 dollars per month and an average of 3-4 million rubles or 37-49 million dollars.
- Maintained high positions for 1.5 years in a row.
- Made calls to the warm and hot databases.
- Maintained the customer database in CRM.
- Sent out mailings - email, SMS, messengers.
- Worked with objections, brought them to purchase.
- Corresponded with customers and maintained contact.
- Responsible for reporting.
- Worked in the Getcourse system.
PITCH DECK AND BUSINESS PLAN — FASHION RENTAL APP
Result:
- Created a prototype presentation for pitching a startup focused on renting branded items. The structure and content of the business plan allowed us to visualize the concept, market, financial model, and strategy for negotiations with investors.
- developed the structure of the business plan and calculated all indicators—SWOT, unit economics, forecasts, and marketing strategy.
- analyzed competitors and their financial indicators.
- compiled the text content: positioning, target audience, competitive analysis.
- created a presentation prototype in Tilda/Zero Block.
HARD SKILLS
- Producing online courses and fashion projects—from concept to launch.
- Building auto funnels—bots, mailings, trip wires, landing pages.
- Strategy and implementation of content plans for Instagram, Telegram, YouTube.
- B2B and B2C sales: calls, Zoom consultations, handling objections, closing high-value deals.
- Creating and packaging Telegram channels, communities, and clubs.
- Copywriting—storytelling, scripts for reels, warm-ups, texts for landing pages and newsletters.
- Team coordination: SMM, editors, designers, technical specialists.
- Working with documents and payment systems.
SOFT SKILLS
- Negotiation and sales skills — negotiations at the level of collaborations and partnerships.
- Ability to manage a team and build systematic processes.
- Creative thinking — I take ideas and turn them into structured solutions.
- Adaptability — I easily switch between different tasks and projects.
- Networking — I quickly join new communities and build connections.
- Stress resistance — I can stay focused during launches and tight deadlines.
- Rationality — I take responsibility for the result.
TOOLS
- CRM - AmoCRM, Bitrix24, GetCourse.
- Websites and design - Tilda, Figma, Photoshop.
- Video/editing - CapCut, Adobe Premiere Pro - basic, Final Cut Pro - basic.
- 3D/animation - Blender - basic.
- Bots and mailings - SalesBot - basic.
- Neural networks - ChatGPT, MidJourney, ElevenLabs, etc.
- Russian - native.
- English - B1B2
- Screenwriting from SkillBox
- Infobusiness production and launches from Misha Timochko
- Web design course
